Studio 88 is one of South Africa’s leading sports lifestyle and fashion retailers, with a footprint of more than 300 stores nationwide. Established in 2001, the company has grown into a trusted retail brand, offering customers a wide selection of premium sportswear, footwear, and casual fashion. Studio 88 is renowned for making global sports brands accessible to South African shoppers at competitive prices.
The Studio 88 shopping experience is designed to be vibrant, accessible, and engaging. Each store focuses on excellent customer service while ensuring merchandise is presented in a way that reflects global sports fashion culture. The brand also invests in community-based promotions and engages with local youth to strengthen its connection with South African consumers.
Studio 88 provides career opportunities for young South Africans, particularly in retail sales, store management, and seasonal traineeships. The company invests in training and development, equipping employees with skills that build long-term careers in the retail sector. Its seasonal intakes, especially during the festive period, provide valuable work experience for first-time job seekers.
Studio 88 is driven by values of authenticity, affordability, accessibility, and youth empowerment. These values guide its operations, from sourcing genuine products to providing opportunities for employees and ensuring customers receive value for money.
